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Bill Pere: Executive Director
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This
article about Kelly Clarkson clearly shows that simply expressing oneself in a
song, no matter how sincere, is not enough to win fans, if the song
does not communicate. ================ Her independent step went a little too far By Joan Anderman, Globe Staff | June 19, 2007 Kelly Clarkson's current career meltdown is a study in the tricky politics of
the music business. On one side of the aisle: a young singing star who wants to
take the artistic reins from her seasoned handler. On the other side: the
seasoned handler, Sony BMG chief Clive Davis , who wants his cash cow to keep
cranking out the hits. The knee-jerk response: damn the suit, who values profit
over art and would keep a budding songstress down in order to keep his revenue
stream flowing. But it's more complicated than that. Here's the back story: Clarkson, a terrific pop singer, won the first season
of "America Idol" and went on to release two massively successful albums, 2003's
"Thankful" and 2004's "Breakaway." Now 25, Clarkson wanted her next album to be
more personal, to reflect her experiences and sensibilities, and she decided not
to work with the professional songwriters and producers who had previously
supplied her with infectious anthems. That's where the trouble began. When Clarkson turned in the album, for which
she had written or co-written every song, Davis didn't hear a single. It's been
widely reported that Davis offered Clarkson $10 million to toss five tracks and
replace them with songs he would handpick for her. She declined. (Eleven million
units moved earns a girl a modicum of power.) It looked like Clarkson had scored
one for the little guy -- or at least the talent show contestant compelled to
stake her creative claim. Not only that, Clarkson insisted that the label move
the album's release date up by a month, from the originally scheduled July 24 to
June 26, so that her fans would know the songs before her tour began on July 11. But the single she chose, an unmelodic rocker called "Never Again," which was
released in early May, is slipping down the pop charts. And last week the walls
started crumbling. A week ago yesterday, Clarkson fired her manager, a
co-producer of her album. Three days later her tour was canceled due to poor
ticket sales. So, what if the handler is right? Much as we love to demonize the executives
as the root of all evil -- corporate henchmen who rip off the talent and the
fans -- some of them are real music people. Davis is one of them. A 40-year
industry veteran, he's guided of some of music's premier artists: Janis Joplin,
Santana, Pink Floyd, Bruce Springsteen, Aretha Franklin, Patti Smith, Whitney
Houston, and Alicia Keys. Clarkson's first two albums were models of mainstream
pop-rock -- driving and youthful but also catchy and accessible. Both were
executive-produced by Davis. Quality artistry and big sales aren't mutually exclusive; look no further
than Clarkson's career so far, and Davis's track record, for proof. But
Clarkson's priorities have shifted. Writing this album on the heels of a rough
spell in her life that included a painful breakup, it wasn't songs or sales she
was concerned with, but self-expression. "I hope the ring you gave to her turns her finger green/ I hope when you're
in bed with her you think of me," go the opening lines of "Never Again."
Clarkson has clearly been boning up on her early Alanis Morissette. But truly,
the song isn't such a radical departure from "Since U Been Gone" or "Miss
Independent." The guitars are a little more distorted, the lyrics are a little
more negative, and -- here's the kicker -- there isn't a hook. Clarkson isn't
feeling very hooky, and the need to share her feelings was her guiding
principle. Good for Clarkson for sticking to her guns, for staying true to herself, for
answering the muse. And yes, it's just one album. But the depressing fact is
that in today's music climate, one dud of an album can derail a career,
especially that of a Top 40 pop queen. Clarkson is talented, but she's also
relatively new. Her fan base is young and fickle. And it's hard to blame Davis
for wanting -- needing -- one of the precious few artists who still sells albums
to stay solvent. Clarkson is releasing the album she wanted, and deserved, to make. It may or
may not be a hit. I'm a Kelly Clarkson fan; I've listened to four of her new
songs online and don't love any of them. The most depressing part of all this
isn't witnessing the proverbial collision of Art and Commerce. It's admitting --
after cheering her declaration of autonomy and defending her right to
self-expression -- that Clarkson may be better at singing songs than writing
them. And that sometimes the pop machine works exactly the way it's supposed to. Joan Anderman can be reached at © Copyright 2007 Globe Newspaper Company.
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